How to make a pair of denim jeans without the need for a sewing machine
Ben and Judy Smith started the brand in the early 2000s, but it took them more than a decade to find their niche.
Theirs is a company that manufactures denim jeans, so they knew what to look for and when to invest.
Now, the couple have turned their business into an online marketplace, where you can shop for their goods and choose from hundreds of brands from all over the world.
Ben Smith says that by the time his business was up and running in the spring of 2018, he had a team of about 20 employees, including a sales and marketing manager, two accountants, two managers, a web designer, a sales assistant and several other people.
Ben’s first order of business was to find a tailor.
“We looked at thousands of pairs of jeans and decided on a guy we thought would be the best fit,” he says.
He and Judy went back to the local denim store and tried a couple of guys who didn’t seem to match the size of their jeans, but found out they were just as comfortable and fit great.
Ben says the process of fitting their jeans was similar to that of many denim jeans makers, which means they had to spend hours making sure the jeans were the right size and then cutting them.
After the jeans arrived, the process was repeated with the fabric.
Ben also found it helpful to check out the website to make sure that the jeans he was buying were manufactured in the United States.
It was a lot like getting a haircut at the salon and getting the right length of hair.
They also checked the shipping labels and found that the fabric they bought from China would be shipping to the United Kingdom.
“It was just crazy,” Ben says.
The team is currently selling their jeans on their website, but the two have plans to open up their company to the public.
The next step is to start making their own denim jeans.
“There’s no way I’m doing that in the way that we do it now,” Ben admits.
“Our biggest goal is to make our jeans in the U.S., and I don’t want to spend the time and energy it takes to make something in China, or Japan, or Australia.”
They are now looking for a tailor who will be able to sew their jeans and provide them with all the materials needed for the final production.
They are hoping to be able make 100 pairs of their own by early 2019.